Gay channel logo

The company sent staff members to Tulsa, where DirecTV Charts has a call center, to coach customer service reps on how to deal with complaints. Many cable operators were reluctant to carry the channel. And only three advertisers signed up as charter sponsors - the travel Web site Orbitz, Subaru, and the Paramount film studio, which like MTV, is owned by Viacom Charts. You can't blame them. Cable operators and advertisers typically take a wait-and-see approach to new channels. And Logo was a special case.
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MTV debuts 'Logo' cable channel targeting gay market

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EXCLUSIVE: Logo’s New Programming Slate Reveals Shift Away From Gay-Centric Shows / Queerty

Channel 4 is to rebrand its on-screen logo with rainbow colours of the gay pride flag — and launch a TV ad campaign called "Gay Mountain" — joining the rising wave of protests about Russia's anti-gay laws on the eve of the opening of the Sochi Winter Olympics. Channel 4, which has the TV broadcast rights to the Winter Paralympics, joins the growing ranks showing their support for gay athletes and protest against Russia's anti-gay laws. The broadcaster's distinctive logo will be rebranded on Friday, the day of the opening ceremony, and the "what's on next" screens that air between shows will be similarly rainbow-emblazoned for the day. Channel 4 is also launching a second TV ad that will debut in prime time at 7pm on Friday — as BBC2's live coverage of the opening ceremony nears its climax — in a "roadblock" across its main channel, E4, More4 and catch-up station 4Seven. The tongue-in-cheek ad, which will run for a week, features a "bear" cabaret act singing a song which features lyrics including "good luck gays, on gay mountain".
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Bringing gay media out of the closet

General manager Lisa Sherman says the network is simply evolving to accommodate the modem queer appetite. They are trying to be Bravo—a gay best friend—as opposed to just being gay. I would hear the meetings and the phone calls.
Saturday, July 2, MTV Networks launched a new cable channel to 10 million homes Thursday featuring movies, documentaries and original programming targeting the lesbian , gay , bisexual and transgender audience becoming the first hour digital cable network offered in the United States on several cable providers and satellite systems. Logo will present original series, documentaries and specials as well as a library of over lesbian and gay films. The cable channel is also teaming up with CBS News to cover lesbian and gay stories and headlines.
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